Online Medix uses a structured methodology for building its marketing and sales engagements with health-care providers. This methodology ensures a high level of service for both health-care providers and needing patients. Following are the steps for building a long-term and lasting fruitful engagement:
- Initial introduction by means of a meeting, a phone conference, or an email.
- Selection of differentiated treatments offered by the health-care provider (HCP).
- Specification of the initial patient profile, which fits the differentiated treatments.
- Definition of a pilot engagement means and scope.
- Development of web assets (websites, inquiry forms, and others) to reach intrested patients through various online channels.
- Implementation of dedicated automatic inquiry processors in the patient care system.
- Educate and train HCP coordinators to use custom patient care support tools.
- Receive and evaluate initial patient inquiries.
- Tune patient qualification profile, and continue evaluating patient inquiries.
- Review pilot results and define an on-going engagement.